Modern metabolic food
Blood Sugar Is The New Calorie™
A new platform of food and supplements, sweetened with allulose, with no sugar alcohols and the label math printed plainly, and built to taste like the food you actually love.
The signal that matters
Blood Sugar Is The New Calorie™.
1900s
For a century, we counted the wrong thing.
The calorie
Calories told us almost nothing about this.
The signal
Your blood sugar is the signal that matters.
Today
Blood Sugar Is The New Calorie™.
How it works
Modern metabolic food, engineered.
Every Blood Sugar Friendly™ product changes everything.
01
Allulose on Every Label. No Sugar Alcohols. No Artificial Sweeteners.
On the Nutrition Facts panel, not just the front of the box. No sugar alcohols, no artificial sweeteners, no stevia, no monk fruit.
02
Sweetened with Allulose
A rare sugar. Allulose Sugar Boosts GLP-1, which naturally curbs appetite.
03
Built with What Counts
Protein, fiber, creatine, postbiotics. Matched to the format. Every gram on the panel.
Nutrition varies by product. Every panel is published in full on its product page.
The standard behind the brand
One standard.
Blood Sugar Friendly™ is not a claim and not a certification. It is a proprietary standard supported by the science of metabolism.
Official Metabolic Wellness Partner · USA Weightlifting
Good questions
The answers, plainly.
What is Blood Sugar Friendly™?
Blood Sugar Friendly™ is a multi-category platform of food and supplements built on three structural choices: allulose as the sweetener, no sugar alcohols, and the label math printed plainly on every package. It is not a single product but an organizing principle for modern metabolic food, expressed through lines such as Creatine Reimagined™ and Protein Bar Reimagined™.
What is allulose?
Allulose is a rare sugar that the body does not metabolize the way it metabolizes regular sugar. Under FDA guidance issued in October 2020, allulose is exempt from the Total Sugars and Added Sugars declarations on the Nutrition Facts panel and is counted at 0.4 calories per gram. It is the primary sweetener across Blood Sugar Friendly™ products.
How do you get to 0 g net carbs?
It is the arithmetic printed on every package: total carbohydrate, minus allulose, minus fiber. On most of the line it lands at 0 g net carbs. “Net carbs” is not an FDA-defined term, so we show the subtraction rather than ask you to take the number on trust.
Who are Blood Sugar Friendly™ products for?
They are made for people who still want sweets and the foods they love, but who are paying closer attention to their metabolic health and to how much added sugar they consume.
How is this different from other sugar-free products?
Many products labeled sugar-free still rely on sweeteners and bulking agents, such as maltodextrin, that can raise blood sugar. Blood Sugar Friendly™ products are sweetened with allulose, with no sugar alcohols or maltodextrin, and the label math printed plainly on every package.