Terms of service

Effective Date: June 20, 2026    Last Updated: June 20, 2026

These Terms of Use (“Terms”) are a legal agreement between you (“you” or “your”) and BSF Nutrition Inc. doing business as Blood Sugar Friendly (“Blood Sugar Friendly,” “we,” “us,” or “our”), governing your access to and use of our website at bloodsugarfriendly.com, related pages and mobile experiences, our social-media channels, and your purchase of products (collectively, the “Services”). BY ACCESSING OR USING THE SERVICES OR PURCHASING PRODUCTS, YOU AGREE TO BE BOUND BY THESE TERMS. IF YOU DO NOT AGREE, DO NOT USE THE SERVICES.

1. Acceptance of Terms

These Terms, together with our Privacy Policy, Refund Policy, and any additional policies, guidelines, or terms posted on the Services or applicable to specific features or promotions, govern your use of the Services and are incorporated herein by reference. We may update these Terms as described in Section 26. Your continued use of the Services after changes become effective constitutes acceptance of the revised Terms.

2. Eligibility and Age

You represent that you are at least the age of majority in your state or province of residence (and at least 18 years old) and that you have the legal capacity to enter into these Terms. The Services and our products are intended for adults. By using the Services, you also represent that you are not located in, and are not a resident of, any country or on any list that would make your use unlawful under applicable export-control or sanctions laws.

3. Accounts

You may need to create an account to access certain features or to make purchases. You agree to provide accurate, current, and complete information and to keep it updated. You are solely responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You may not transfer, sell, or assign your account. Notify us immediately of any unauthorized use. We may suspend or terminate your account at any time as described in Section 23.

4. Products, Descriptions, and Availability

We make reasonable efforts to display our products and their descriptions, colors, and details accurately; however, we do not warrant that product descriptions, images, pricing, or other content are accurate, complete, current, or error-free, and actual products may vary from how they appear on your device. All products are subject to availability, and we may limit quantities, discontinue products, or restrict sales to any person, geographic region, or jurisdiction at our discretion and without liability. All descriptions are subject to change at any time without notice.

5. Pricing, Errors, and Corrections

Prices, discounts, and promotions are subject to change without notice, and the price charged will be the price in effect when your order is placed and confirmed. Unless stated otherwise, posted prices exclude taxes, shipping, handling, and any customs or import charges, which may be added at checkout. Despite our efforts, the Services may contain typographical errors, inaccuracies, or omissions relating to product descriptions, pricing, promotions, shipping charges, transit times, or availability. We reserve the right to correct any such errors and to change or update information, refuse or cancel orders (including after an order has been submitted or confirmed), and refuse service, at any time without prior notice, even if your payment has already been processed (in which case we will issue a refund).

6. Orders and Payment

When you place an order, you are making an offer to purchase, which we may accept or decline for any reason at our discretion. Your order is not accepted until we confirm acceptance, and we must receive and process your payment before acceptance. You represent and warrant that: (a) the payment information you provide is true, correct, and complete; (b) you are authorized to use the payment method; (c) charges will be honored by your payment provider; and (d) you will pay all charges at the posted prices, including applicable taxes and shipping and handling charges. You may see temporary authorization holds, which are not actual charges. You represent that your purchases are for your own personal or household use and not for resale or export, unless otherwise authorized by us in writing.

7. Shipping, Delivery, and Risk of Loss

All delivery dates and times are estimates only and are not guaranteed. We are not liable for shipping or delivery delays or for delays or failures caused by carriers, customs, or events beyond our reasonable control. Unless otherwise required by law, title and risk of loss for products pass to you upon our delivery of the products to the carrier. We may ship partial orders, and we may charge for the shipped portion at the time of shipment.

8. Returns and Refunds

Returns, exchanges, and refunds are governed by our separate Refund Policy (also referred to as our Return/Satisfaction Guarantee Policy), which is incorporated into these Terms by reference and available on the Services. Please review it before purchasing. Except as set forth in the Refund Policy or as required by applicable law, all sales are final. To initiate a request, contact us at Team@bloodsugarfriendly.com.

9. Subscriptions and Recurring Orders

If you enroll in a subscription or recurring-order program, you authorize us (and our payment processor) to charge your payment method on a recurring basis at the then-current price plus applicable taxes and shipping until you cancel. Subscriptions automatically renew at the frequency you select. You may cancel or modify your subscription at any time in accordance with the instructions provided at sign-up or in your account, subject to any cutoff times for the next billing cycle. We may change subscription pricing or terms on prior notice as required by law.

10. Promotions and Discount Codes

Promotions, discount codes, and offers are subject to their specific terms and to these Terms. Unless otherwise stated, promotions may not be combined, are non-transferable, have no cash value, may expire, and may be modified or revoked at any time. We may refuse, cancel, or hold orders, and disable codes, for suspected fraud, error, or violation of the applicable terms. Promotions are valid only for the intended audience and purpose and may not be resold or made available to the general public unless we expressly permit it.

11. Intellectual Property and Trademarks

The Services and all content and materials available on them — including text, graphics, logos, images, product reviews, video, audio, software, and the selection, arrangement, and “look and feel” thereof — are owned by or licensed to Blood Sugar Friendly and are protected by U.S. and international copyright, trademark, patent, trade-secret, and other intellectual-property laws. Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Services for your personal, non-commercial purposes. You may not reproduce, distribute, modify, create derivative works from, publicly display, publicly perform, republish, download, store, transmit, scrape, or commercially exploit any part of the Services without our prior written consent.

“Blood Sugar Friendly,” our logos, product names, and slogans — including, without limitation, “Nature’s GLP-1®” and “The Future of Sugar™” — and our product brand names (such as Supercrose, Fiber Reimagined, and others) are trademarks of Blood Sugar Friendly or its affiliates or licensors, whether or not registered. You may not use these trademarks, or any confusingly similar mark, without our prior written permission, including: (a) as part of any trademark, trade name, business name, or domain name; (b) in any advertising, marketing, or promotional materials; (c) in connection with any product or service not authorized by us; or (d) in any manner likely to cause confusion or that disparages us. All goodwill arising from authorized use inures solely to our benefit. All rights not expressly granted are reserved. Shopify’s name, logo, and marks are the property of Shopify, and all other marks are the property of their respective owners.

12. User Content, Reviews, and Feedback

If you submit, post, or transmit any content — including reviews, ratings, photos, comments, ideas, suggestions, or other feedback (collectively, “User Content”) — you grant us a non-exclusive, perpetual, irrevocable, worldwide, royalty-free, fully paid, sublicensable, and transferable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform, and display such User Content in any media and for any purpose, including advertising and promoting our products and the Services. You represent and warrant that you own or have all rights necessary to grant this license; that your User Content is accurate and does not violate any law or any third party’s rights (including intellectual-property, privacy, or publicity rights); that it is not unlawful, defamatory, obscene, harassing, or otherwise objectionable; and that you have disclosed any material connection or compensation in connection with any review. We may, but are not obligated to, monitor, edit, refuse to post, or remove any User Content at our discretion, and we are not responsible for User Content. We comply with the Digital Millennium Copyright Act (DMCA); copyright notices may be sent to Team@bloodsugarfriendly.com.

13. Prohibited Uses and User Conduct

You agree to use the Services only for lawful purposes and in accordance with these Terms. You agree not to, directly or indirectly:

•       Use the Services for any unlawful, fraudulent, or malicious purpose, or in violation of any applicable law or regulation.

•       Infringe or violate our intellectual-property or other rights, or those of any third party.

•       Harass, abuse, threaten, defame, or harm any person, or transmit false, misleading, or deceptive information.

•       Upload or transmit viruses, malware, or other harmful code, or interfere with or disrupt the Services or their security features.

•       Use any robot, spider, scraper, data-mining tool, or automated or manual process (including AI agents) to access, copy, or collect information from the Services without our written permission.

•       Reproduce, duplicate, copy, sell, resell, or exploit any portion of the Services, or collect or harvest information about other users.

•       Impersonate any person or entity or misrepresent your affiliation, or attempt to bypass any access or authentication measures.

We may suspend, restrict, or terminate your access at any time, without notice, if we determine that you have violated these Terms or to protect the Services, us, or others.

14. Third-Party Links and Tools

The Services may contain links to, or make available, third-party websites, content, tools, and functionality that we do not control. We provide access to such third-party materials “as is” and “as available,” without warranties or endorsement, and we are not responsible for them. Your use of third-party websites, products, services, and tools is at your own risk and subject to the third parties’ own terms and policies.

15. Relationship With Shopify

The Services are powered by Shopify, which enables us to provide the Services to you. However, your purchases are made directly with Blood Sugar Friendly, not Shopify. You acknowledge that Shopify is not responsible for any aspect of our products or your transactions with us, including any injury, damage, or loss, and you release Shopify and its affiliates from all claims, damages, and liabilities arising from or related to your purchases and transactions with us.

16. Health and Dietary Supplement Disclaimers

Our products are foods and dietary supplements, not drugs or medical treatments. Any statements regarding our products, including any references to metabolic health, blood sugar, glucose response, “Nature’s GLP-1,” or similar concepts, are structure/function statements that have not been evaluated by the U.S. Food and Drug Administration (FDA) and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

The information provided on the Services is for general informational and educational purposes only and is not medical, nutritional, or professional advice and is not a substitute for advice from your physician or other qualified healthcare provider. You should always consult a qualified healthcare professional before starting any new dietary supplement, food, or wellness regimen, particularly if you are pregnant or nursing, have a medical condition (including diabetes or other metabolic conditions), take prescription medication (including GLP-1 receptor agonists or other glucose-lowering or weight-management medications), or have food allergies or sensitivities. Never disregard or delay seeking professional medical advice because of something you read on the Services.

Individual results may vary and are not guaranteed. Statements and testimonials reflect individual experiences and are not a promise of any particular outcome. You are responsible for reading product labels, ingredient lists, and allergen information before consuming any product. Some products may be manufactured in facilities that also process common allergens. In the event of a conflict between information on the Services and a product’s label, the product label controls.

California Proposition 65 (where applicable). Consuming certain products can expose you to chemicals, which may be subject to warnings under California’s Proposition 65. Please review any applicable warnings on product packaging. [INSERT/CONFIRM ANY APPLICABLE PROP 65 WARNINGS].

17. Assumption of Risk

You acknowledge and agree that you use the Services and consume our products voluntarily and at your own risk. To the fullest extent permitted by law, you assume all risks associated with the purchase, handling, preparation, and consumption of our products, including the risk of allergic or adverse reactions, and you are responsible for determining whether a product is appropriate for you based on your individual circumstances and, where appropriate, the advice of a healthcare professional.

18. Disclaimer of Warranties

EXCEPT AS EXPRESSLY PROVIDED BY US IN WRITING OR AS REQUIRED BY APPLICABLE LAW, THE SERVICES AND ALL PRODUCTS AND CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING, WITHOUT LIMITATION, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, SECURE, TIMELY, OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THE SERVICES OR ANY CONTENT ARE ACCURATE OR RELIABLE. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES, SO SOME OF THE ABOVE EXCLUSIONS MAY NOT APPLY TO YOU.

19. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT SHALL BLOOD SUGAR FRIENDLY OR ITS PARENT, AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, CONTRACTORS, SERVICE PROVIDERS, OR LICENSORS (NOR THOSE OF SHOPIFY) BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATING TO YOUR USE OF (OR INABILITY TO USE) THE SERVICES OR ANY PRODUCTS, WHETHER BASED IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR ANY OTHER LEGAL THEORY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. TO THE FULLEST EXTENT PERMITTED BY LAW, OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICES OR ANY PRODUCT SHALL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID TO US FOR THE PRODUCT(S) OR SERVICE GIVING RISE TO THE CLAIM IN THE SIX (6) MONTHS PRECEDING THE EVENT, OR (B) ONE HUNDRED U.S. DOLLARS ($100). NOTHING IN THESE TERMS LIMITS LIABILITY THAT CANNOT BE LIMITED UNDER APPLICABLE LAW. SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS, SO SOME OF THE ABOVE MAY NOT APPLY TO YOU.

20. Indemnification

You agree to indemnify, defend, and hold harmless Blood Sugar Friendly, Shopify, and our and their respective affiliates, officers, directors, employees, agents, contractors, service providers, and licensors from and against any and all claims, damages, liabilities, losses, costs, and expenses (including reasonable attorneys’ fees) arising out of or relating to: (a) your breach of these Terms or any incorporated policy; (b) your violation of any law or the rights of any third party; (c) your User Content; or (d) your access to or use of the Services or any products. We reserve the right, at your expense, to assume the exclusive defense and control of any matter subject to indemnification, in which case you agree to cooperate with our defense.

21. Dispute Resolution; Binding Arbitration; Class Action Waiver; Jury Trial Waiver

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT AND TO HAVE A JURY TRIAL.

21.1 Informal Resolution

Before initiating any arbitration or court proceeding, you and we agree to first try to resolve the dispute informally for at least 30 days after written notice describing the dispute and the relief sought is provided. Notice to us must be sent to Team@bloodsugarfriendly.com. This informal-resolution requirement is a condition precedent to commencing a formal proceeding.

21.2 Agreement to Arbitrate

Except for the exceptions below, you and we agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Services (a “Dispute”) that is not resolved informally shall be resolved exclusively by final and binding individual arbitration, rather than in court. This agreement to arbitrate is governed by the Federal Arbitration Act (FAA) and evidences a transaction involving interstate commerce. The arbitration shall be administered by a recognized arbitration provider such as the American Arbitration Association (AAA) or JAMS under its applicable consumer rules then in effect, as modified by these Terms. The arbitrator shall have exclusive authority to resolve threshold issues of arbitrability, except that a court shall decide the enforceability of the Class Action Waiver in Section 21.4.

21.3 Exceptions

Notwithstanding the foregoing, either party may: (a) bring an individual action in small-claims court; and (b) seek injunctive or other equitable relief in a court of competent jurisdiction to protect its intellectual-property rights. Pursuing such relief does not waive the right to arbitrate other Disputes.

21.4 Class Action and Jury Trial Waiver

TO THE FULLEST EXTENT PERMITTED BY LAW, YOU AND WE AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE ACTION (INCLUDING ANY PRIVATE ATTORNEY GENERAL ACTION). THE ARBITRATOR MAY AWARD RELIEF ONLY ON AN INDIVIDUAL BASIS. YOU AND WE WAIVE ANY RIGHT TO A TRIAL BY JURY. If the Class Action Waiver is found unenforceable as to a particular claim, that claim shall proceed in court, but the remainder of this Section shall remain in effect.

21.5 30-Day Right to Opt Out

You may opt out of this arbitration agreement within 30 days of first accepting these Terms by sending written notice of your decision to opt out to Team@bloodsugarfriendly.com (or to 1870 The Exchange SE, Ste 220 PMB 14642, Atlanta, GA 30339-2171), including your name and the email or account associated with your use of the Services. If you opt out, you remain bound by all other provisions of these Terms.

21.6 Costs and Location

Each party is responsible for its own attorneys’ fees unless applicable law or the arbitration rules provide otherwise. Arbitration may be conducted by telephone, video, or written submissions, or, if an in-person hearing is required, in the county of your residence or another mutually agreed location. Any judgment on the award may be entered in any court of competent jurisdiction.

22. Governing Law and Venue

These Terms and any Dispute are governed by the laws of the State of Georgia, without regard to its conflict-of-laws principles, and, where applicable, by the Federal Arbitration Act. Subject to Section 21, any dispute not subject to arbitration shall be brought exclusively in the state or federal courts located in Cobb County, Georgia, and you consent to the personal jurisdiction of those courts. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

23. Termination

We may suspend or terminate your access to all or part of the Services at any time, with or without cause or notice, including for any violation of these Terms. Upon termination, your right to use the Services ceases immediately. Provisions that by their nature should survive termination — including Sections 11, 12, 16–22, 24, and 25 — will survive.

24. Severability

If any provision of these Terms is held invalid, unlawful, or unenforceable, that provision shall be enforced to the maximum extent permissible and severed from the remaining provisions, which shall continue in full force and effect, except as otherwise provided in Section 21.4.

25. Waiver; Entire Agreement; Assignment

Our failure to enforce any right or provision of these Terms is not a waiver of that right or provision. These Terms, together with the policies incorporated by reference, constitute the entire agreement between you and us regarding the Services and supersede all prior agreements and understandings. You may not assign or transfer these Terms or your rights without our prior written consent; any attempt to do so is void. We may freely assign these Terms. These Terms bind and benefit the parties and their permitted successors and assigns. The headings are for convenience only. Any ambiguity shall not be construed against the drafting party.

26. Changes to These Terms

We may modify these Terms at any time by posting the revised version on the Services and updating the “Last Updated” date. If we make material changes, we will provide additional notice as required by law. Your continued use of the Services after the changes become effective constitutes acceptance of the revised Terms. If you do not agree, you must stop using the Services.

27. Contact Us

Questions about these Terms should be sent to:

BSF Nutrition Inc. d/b/a Blood Sugar Friendly

Email: Team@BloodSugarFriendly.com

Mailing Address: 1870 The Exchange SE, Ste 220 PMB 14642, Atlanta, GA 30339-2171

Website: BloodSugarFriendly.com